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Web 2.0 to the Rescue
By Stephen Langton on 28 January 2009
With the tightening economy, businesses are more focused than ever on enhancing customer experience and loyalty. New Web 2.0 tools from IBM not only help businesses to reduce costs and empower employees, but also to make better use of their Web sites, mobile devices and process automation for their customers.
A new Mashup Accelerator will help organizations quickly build and deploy applications that address daily business challenges. The Accelerator allows even non-technical users to build applications on the fly, reducing the development burden on IT and empowering people to pull together the information they need to get their jobs done. Likewise, a new Web 2.0 forms solution will help business users of any level streamline work and eliminate the costs and errors associated with paper production, processing and delivery. A new Mobile Accelerator enables businesses to extend their corporate portal services to mobile devices. This can help business save time and money by using the same servers to provide access to information and applications through the company intranet or extranet portal and to employees' or even customers' mobile devices.
IBM is also launching a new Web analytics initiative to help WebSphere Portal customers better capture, measure and respond to Website visitor information. Through relationships with leading Web analytics vendors, IBM is helping businesses improve the customer experience for their clients. For example, web analytics helps a major financial institution optimize the results of their offers on their portal Website. They get up-to-the-minute data on what users are doing on their site and can make immediate changes to the design to increase the conversion rate of shoppers to buyers.
IBM, Lotus, Notes, Domino, Symphony, Foundations and WebSphere are trademarks of International Business Machines Corporation in the United States, other countries or both. Other company, product and service names may be trademarks or service marks of others.
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